Product Branding
Green Beans
The visual identity for this coffee brand is a celebration of creativity and craftsmanship, centered around handmade lettering and charming coffee bean characters. These characters, each with its own personality, bring a playful and whimsical touch to the brand, making it instantly recognizable. The custom typography and illustrations were meticulously crafted to convey a unique aesthetic that stands out across all mediums. Whether featured on product packaging or merchandise, the coffee bean characters serve as the heart of the brand’s identity, ensuring a cohesive and memorable brand experience. The packaging design, in particular, uses these illustrations to create a visual narrative that resonates with consumers, highlighting the brand’s distinctiveness and appeal.
The brand's identity was brought to life through handmade illustrations and custom typography.
Transforming Products into Stories
Product branding involves creating a unique visual identity that encapsulates the essence of the product while appealing to its target audience.
Consumers want more than just a product—they're looking for something they can connect with on a deeper level. It’s not enough to just talk about what a product can do. The real impact comes when the product tells a story that people can relate to.
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Melt is a graphic design studio that embraces the mantra of transcending the ordinary in our daily lives - a reminder to inject every project with a healthy dose of weirdness and playfulness.